About Alina

About me

I'm Alina, a multidisciplinary content marketer and copywriter nested in the heart of cozy Copenhagen. I'm known for my sharp eye for detail and passion for creating content that puts people first. You can find me at the intersection of strategy and storytelling, where brands come to life in meaningful ways.

From innovative start-ups to fast-paced agencies, I’ve honed the art of balancing creativity with adaptability. Quick thinking is my superpower, and I’m always happy to learn new ways of improving what already exists.

Proactive

Data-focused

Problem-solving

Adaptive

Self-driven

Results-oriented

My capabilities

I am a work in progress—constantly changing, always evolving. My capabilities are shaped by the answers I seek and the lessons I learn along the way.

Communication

Writing

Branding

Strategy

Research

Editorial

Campaign management

Planning & execution

Performance analysis

Cross-functional collaboration

Working process

My process begins with listening. It's essential I unlock the core of what a brand wants to say and how its audience wants to hear it. I collaborate closely with cross-functional teams and stakeholders to ensure we’re aligned on the objectives, timelines, and outcomes. This insight-driven approach allows me to shape content strategies that are set for success.

From there, I create a roadmap that balances creative vision with practicality. I break down projects into bite-sized pieces, tackling each part with a focus on adaptability and refinement.

See my work

01.

Research & Kick-off

Every key initiative starts with a kickoff meeting. I collaborate closely with cross-functional teams, from product to sales, to align content strategies with broader business objectives. By factoring in product and marketing roadmaps, as well as quarterly and yearly targets, I ensure the content I create is in sync with the company’s goals and timelines.

02.

Planning & Strategy

With a clear focus on business objectives, I create a strategy that brings creativity and data together. Through a go-to-market plan or a campaign brief (or both!), I map out essential details: goals, stakeholders, target audience, messaging framework, channels, and timelines.

03.

Execution & Collaboration

Once the strategy is set, I coordinate with stakeholders to bring the vision to life. I take an agile approach, constantly iterating and incorporating feedback to ensure each piece aligns with our goals. Throughout, I keep a close eye on deadlines, balancing speed with quality, ensuring content fits seamlessly into the larger product and marketing roadmap.

04.

Analysis & Refinement

The work doesn’t stop at launch. I gather performance data, review results, and continuously refine content. Feedback loops are essential to this process, and I integrate insights to tweak, optimize, and improve. Additionally, I develop repurposing plans—ensuring that content can be leveraged across multiple platforms and formats, extending its life cycle and value.

Experience

I have had the pleasure to work with companies across a variety of industries. I'm always interested in new and exciting challenges.

Oct 2022 - Sept 2024

Content Marketing Specialist at Issuu

COPENHagen, denmark

Contributed to the successful launch of Issuu's integration with Canva, producing and coordinating omnichannel content that attracted ~15K visitors and 1.2K new accounts in the first quarter post-launch

Supported the launch of a new enterprise plan, collaborating closely with the Sales team to close significant deals with businesses like Wella, Premier League, and Docusign

Developed and maintained the editorial calendar, ensuring timely creation and distribution of content, and aligning with key business goals and product launches

May 2021 - Aug 2022

Digital Communications Manager at Jungle

Copenhagen, denmark

Drove the acquisition of ~1,000 new users within the first two months of launching the app through coordinated digital campaigns

Developed partnerships with 300+ restaurants, bars, and cafés in CPH to expand business reach

Coordinated PR and content marketing efforts to increase brand awareness and user acquisition, having Jungle be featured on Berlingske's front page

May 2020 - May 2021

Digital Marketing Manager at Unwindle

REMOTE

Increased organic website traffic by ~25% in six months by implementing SEO-driven content strategies and optimizing copy for conversions

Collaborated with Product and Design teams to refine user journeys and deliver targeted messaging, contributing to a 15% increase in user acquisition

Streamlined and optimized the content calendar, aligning output with product launches and marketing campaigns to enhance overall brand consistency and timeliness

See full resume

Beyond work

I find joy in capturing life’s little moments through my camera, visiting museums, and baking treats that bring smiles to those I love. Time spent in nature always helps me reset, and I’m inspired by films that explore the raw and beautiful sides of human emotions.

I love the energy of live music, getting lost in a good book, and going on spontaneous adventures with my dog, Bubz. When it comes to books, mystery and thriller are my favorite genres. My guilty pleasures include collecting notebooks, coffee cups, and ballpoint pens.